Imagining an augmented reality future that’s not an advertising hell
London design firm Berg and advertising agency Dentsu produced this short video, “Media Surfaces: Incidental Media,” demonstrating a vision for a future in which media surfaces are everywhere, but are used to be playful, informative and to better connect you to your friends and family.
Paul Higgins: I was particularly taken by the simple idea of printing breaking news headlines on receipts as people shop - a simple and clever way to use existing systems for communication.